Post by account_disabled on Jan 3, 2024 22:35:21 GMT -6
To ensure that you reach the right target group with your advertisements Facebook offers you three different options for addressing your potential customers. These are Core Custom and Lookalike Audiences which are described in more detail below. Core Audiences If youre just starting out with Facebook Ads then you havent yet been able to collect customer data from Facebook which is why you need to use Core Audiences. Or you would like to develop a socalled cold audience i.e. a completely new customer group. Interest targeting is used in both cases . This is an entrylevel opportunity and can be used by anyone without any preparation. This looks at the interests and behavior of Facebook users.
But how exactly does interest targeting work By collecting data inside and outside of the platform Facebook makes it possible to providePhone Number List targeting options to advertisers. Among other things the users public profile data such as age gender or place of residence is also accessed. Further information that Facebook provides includes purchases and of course where the purchase was made. The type of smartphone the search history in the browser and generally any public information of the user. These will then be Adisplayed to you anonymously and you can freely choose which interests and criteria are relevant to you.
Facebook targeting graphic Custom Audiences Custom audiences are customer groups that are based for example on CRM data or website visits. who have already interacted with your company and have therefore already shown interest . For example the Custom Audience can be based on your existing contact lists. So you can use data from your CRM system or your email lists. Another option is to address your website visitors. However it is mandatory to set up the Facebook Pixel so that this user data can be collected and a custom audience can be created automatically.
But how exactly does interest targeting work By collecting data inside and outside of the platform Facebook makes it possible to providePhone Number List targeting options to advertisers. Among other things the users public profile data such as age gender or place of residence is also accessed. Further information that Facebook provides includes purchases and of course where the purchase was made. The type of smartphone the search history in the browser and generally any public information of the user. These will then be Adisplayed to you anonymously and you can freely choose which interests and criteria are relevant to you.
Facebook targeting graphic Custom Audiences Custom audiences are customer groups that are based for example on CRM data or website visits. who have already interacted with your company and have therefore already shown interest . For example the Custom Audience can be based on your existing contact lists. So you can use data from your CRM system or your email lists. Another option is to address your website visitors. However it is mandatory to set up the Facebook Pixel so that this user data can be collected and a custom audience can be created automatically.
